Borrell expanded on this song to The Daily Record October 24, 2008: "The song was about those professional celebrities, people who start to become famous for going to parties. It's a self-regarding thing. These people go to parties so they can get into the paper, then sit and look at pictures the next morning to see how they looked compared to everyone else. I can't understand how people can live their life like that. It's not a real world. You can see people getting sucked into it, they start to believe that reality. You can go to a nightclub in London and walk out and a load of cameras will pop at you, but what that has to do with life I have no idea. It screws people up. It was inspired by that. It's a song I have been thinking about writing for a long time, going right back to the first record, and it has finally materialized."
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